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Skills & Proficiencies

For specific project examples & case studies, please visit my marketing portfolio.

Professional Experience

Freelance – Seattle, WA
Marketing consultant & brand strategist

  • Actively helping companies develop integrated marketing strategies
  • Providing assistance on specific marketing projects, such as outreach strategies, brand positioning, & persona development
  • Currently accepting new clients. See my services here. – Seattle, WA
Social media manager

  • Developed an integrated social media strategy that aligned each social channel to a different section of the consumer journey
  • Defined goals & KPIs for Rover’s social media program
  • Executed social media campaigns

    Launched a campaign at the BlogHer ‘15 conference that grew Rover’s Instagram following by 7%
    The campaign also brought its average audience engagement to 9%

  • Researched & implemented a social media management tool to help streamline collaboration & improve productivity
  • Researched & implemented a social media analytics software
  • Researched & selected a brand monitoring tool to stay abreast of brand crises
  • Proposed a crisis management & customer service process for coordinating across teams
  • Developed a system for organizing & curating millions of photos
  • Created a workflow that improved the team’s social media planning & publishing cadence

Distilled – Seattle, WA
Head of content strategy
2013 – 2015

  • Pitched & implemented a new content strategy team
  • Developed a framework for how Distilled delivers content strategies, including detailed content marketing processes, internal workflows, & dependencies
  • Identified & implemented metrics for tracking content marketing success
  • Managed project budgets & monitored team workload
  • Regularly conducted the following: branding exercises, benchmark audits, content audits, keyword research, competitor research, persona research, & project management
  • Regularly developed the following: content & distribution strategies, brand voices, editorial calendars, & customer journeys (see case studies here)

    Helped one client overhaul its brand voice & blog to grow traffic by 500% & leads by 670%

  • Acted as project manager & worked closely with the creative production team to execute interactive content experiences

    Redesigned a college’s admissions page & created an interactive data visualization, aptitude test, & salary by state map as part of its content strategy

  • Trained clients on content marketing best practices, such as primary & secondary market research, effective writing, SEO, promotion, & workflow management
  • Acted as managing editor on behalf of clients, which required brainstorming topics, recruiting writers, managing freelancers, & editing content

    Developed the brand voice, content strategy, & landing page copy for an e-commerce security company, which grew the conversion rate by 47% and organic traffic by 80% within four months

  • Spoke at various conferences & meetups, including SearchLove, LavaCon, & MNSearch Summit

Distilled – Seattle, WA
Head of outreach
2011 – 2013

  • Created a new media outreach team for Distilled
  • Grew demand for team’s services—within six months it brought in one-sixth of the company’s total annual revenue
  • Developed team processes, including a project management workflow, outreach best practices, & reporting procedures
  • Identified & implemented metrics for tracking team success
  • Managed team, which included ongoing training, line management, employee development, & performance reporting
  • Managed client budgets & monitored team workload
  • Regularly brainstormed & worked with creative team to execute PR campaigns

    Made a speed reading test for Staples that earned 160,000+ social shares & coverage on sites like The Guardian, CNET, & Buzzfeed

  • Trained clients on outreach best practices & team management
  • Regularly conducted outreach & implemented sponsored partnerships

    Helped create & promote a series of small business guides, which earned more than 3 million visits, 640,000 social shares, & 2,500 links

    Worked with popular lifestyle blogger Coco + Kelley to create a DIY Christmas ornament video tutorial on behalf of a client

The Emerald Palate – Seattle, WA
Founder & editor
2010 – 2015

  • Created a lifestyle blog that documents food, decor, street style, news, & trends
  • Developed all blog content & business strategies, including the implementation of styling services at one point
  • Used social media & a newsletter to connect with the fashion/food community & attract new visitors
  • Networked with other bloggers to create strategic partnerships
  • Assisted in manipulation of WordPress theme to create site design & architecture
  • Designed logo, navigation buttons, business card, & all fashion style guides
  • Developed & photographed all recipes
  • Photographed & edited all street style subjects

eLocal USA, LLC – Seattle, WA
SEO & business development specialist
2010 – 2011

  • Conducted outreach & negotiated partnerships

    Pitched The Washington Post on a content collaboration

  • Recruited & managed 75+ home experts for a new content series, which earned hundreds of links & proved the value of content marketing to leadership
  • Worked closely with a designer to develop infographics

    Buy Local Infographic
    2011 Home Improvement Trends Infographic

  • Identified internal strengths & weaknesses by analyzing Google Analytics & AdWords accounts
  • Carried out extensive competitive backlink analyses using Moz’s Open Site Explorer tool
  • Reviewed internal/external site architecture to identify areas for improvement
  • Proposed the creation of a design internship program
  • Mentored design interns & oversaw day-to-day tasks to ensure successful completion of projects

Pin Street, Inc. – telecommute
Marketing consultant & graphic designer
2009 – 2010

  • Recruited & directed designer for creation of website for a chain of bowling centers
  • Managed web designer & directed creative vision
  • Edited web designer’s work & created additional design elements, such as ads & buttons
  • Wrote all web copy
  • Created site layout & internal link structure
  • Developed onsite SEO strategy
  • Developed online marketing strategy, including advertising, social media, blogging, & email marketing
  • Created & edited newsletters for 4 bowling centers
  • Maintained website, social media accounts, & newsletter
  • Managed freelance designer
  • Coordinated with managers to receive center-specific information & updates
  • Created new marketing campaigns, events, & programs
  • Designed marketing materials for bowling centers, such as birthday invitations & brochures
  • Prepared all marketing materials for print production

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